Buying or selling a home is one of the most significant financial decisions you’ll ever make. That's why finding the right realty agent to guide you through the process is crucial. 

Yes, a skilled and trustworthy agent can make all the difference as you navigate the market, negotiate deals, and ultimately achieve your real estate goals.

While there are specific licenses and knowledge¹ that realty professionals should possess, it is important to find someone who understands what you want — and need — when buying or selling a home.

Below are five key traits that may signal a specific realty agent is the right fit for you.

1. Experience

Experience is a critical factor when choosing a real estate agent. Someone with a proven track record will have a more thorough understanding of the buying and selling processes. This includes managing paperwork, working with lenders, and closing deals efficiently. But that doesn't mean you should automatically rule out someone simply based on how long they've held their real estate license. Instead, look closely at how they utilize their knowledge to help clients.

When evaluating who should represent you, ask about their experience in your specific market, how many transactions they’ve completed recently, and any specialties they may have. Check reviews and testimonials from past clients to get a sense of their success and client satisfaction.

Also look for certifications, training and real estate association participation. Some agents may show prowess in a particular consumer market. There's even a certification for professionals specializing in buyers and sellers over age 50.² Generally speaking, someone who routinely seeks out training may be a more competent pro. Knowing your agent is always looking to learn more to advance their skills can be comforting, too.

» Tip: First-time homebuyers may wish to discuss common rookie mistakes when interviewing prospective realty agents.

2. Strong communication skills

Real estate transactions are often time-sensitive. Consequently, communication is key to ensuring everything goes smoothly. Seek someone who is committed to being responsive. You'll want them to keep you informed throughout the process and explain things clearly.

Whether it’s via phone, email or text, a good agent should be available to answer your questions, address concerns, and provide updates in a timely manner. Strong communication also extends to negotiations, where a skilled real estate professional can effectively advocate for your best interests.

Personal attention can make a difference during what can be a hectic and challenging experience. You may work with an agent or a team of agents (through a co-listing³) as you consider your property purchase or sale. Connecting personally with them will give you confidence that they are addressing all your needs.

» Tip: This is a trait where personal referrals and customer reviews can prove particularly insightful. Since the purchase or sale of a home is at its core a business transaction, the person representing you should have a clear understanding of the business and technical processes. They must be able to communicate well and to all relevant parties.

3. Local knowledge

A great real estate agent should have an in-depth understanding of the local realty market. You want someone who knows the ins and outs of the neighborhoods, schools, market trends and pricing in your area.

As a buyer, if you are looking for a property in a specific city or neighborhood, having an agent who is familiar with those areas is essential. Ask: What are the amenities within that neighborhood? Is it a safe community? What are the schools like in the area? These are valuable pieces of information.

An agent with local expertise can provide you with accurate information on home values, upcoming developments, and the best times to buy or sell. They can also help you find hidden gems and work to ensure you're getting the best deal possible.

» Tip: If you are looking to buy a more high-end home, you’ll want an agent who has experience in your area’s luxury market. A realty agent with personal and professional connections to these affluent communities, as well as comprehensive knowledge of the region and unique properties, can help narrow your choices.

Selling a luxury property? A special set of skills is required to market and sell high-end homes to full advantage, too.

4. Attention to detail

Real estate transactions involve a lot of moving parts, from contracts and inspections to financing and closing documents. A good real estate agent is highly organized and detail-oriented, ensuring that nothing slips through the cracks. After all, a representative who pays attention to the fine details may help prevent costly mistakes and delays.

Among the skills attained through experience in the real estate industry, agents gain extensive knowledge of the business of real estate — from price negotiations to how to draft and analyze contracts, as well as navigating the closing process. They should be able to guide you through every step of the way, making sure all the paperwork is in order and deadlines are met.

» Tip: Technology plays a significant role in today’s buying and selling process. Whether you’re selling and need a strong online presence or buying and want to stay on top of the latest listings, an agent who embraces technology can make your experience more efficient and effective.

5. Marketing expertise

When selling a home, having a real estate agent with strong marketing skills is crucial to attracting the right buyers and maximizing your property’s visibility. A skilled marketer knows how to position your home in the best light, using high-quality photography, virtual tours, well-crafted staging and engaging listings to capture attention.

Taken together, these marketing elements are necessary for creating positive impressions, especially online, which is where many buyers begin shopping for a new residence. Skilled agents also leverage social media, digital advertising and their professional networks to reach a broad audience.

Marketing expertise can also be a major asset when buying a property. A real estate agent who understands market trends and communication strategies may help you find hidden opportunities. A marketing-savvy agent can network with other real estate professionals, utilize online resources, and leverage off-market listings to uncover properties that might not be visible to the public.

» Tip: An agent’s marketing knowledge should also extend to how they market and brand themselves. Their professional website should be visually appealing and feature helpful content. Check out their marketing skills firsthand at an open house they’re hosting. Doing so will give you an opportunity to observe their professionalism and communication skills.

The takeaway

Choosing the right real estate agent is essential to a successful homebuying or selling experience. By looking for the key traits listed above, you’ll be well on your way to finding a professional who can guide you through the process and help you achieve your real estate goals.

Are you considering selling or looking for your next home? Remember that RBFCU’s preferred real estate partner, Kuper Sotheby's International Realty, is here to help you move beyond your expectations toward an extraordinary real estate experience.